How does Adopta Road align with sponsors’ B-BBEE strategy?
| Strategy |
Benefits |
Job creation (green jobs) |
100 000 green jobs from disadvantaged communities will be collectively created |
Enterprise development |
through newly established enterprises from disadvantaged communities
run on a franchise system for proper management and skills transfer |
Socio-economic development |
educating the youth and communities to preserve the environment
and promoting re-cycling at source
selectively setting up recycling stations
all resulting in a reduced carbon footprint |
Benefits for sponsors by investing in the initiative:
- Thousands of green jobs will be created by establishing new enterprises from previously disadvantaged communities
- B-BBEE franchises with their teams will undertake roadside cleaning under the supervision of IWESCO, who has been involved in industrial cleaning and waste management since 1997
- Aligning the sponsor’s brand with the “Green Revolution”
- The initiative also aligns “green brand building” with enterprise development (ED) and socio-economicdevelopment (SED)
- To be seen as taking an active lead in reducing our carbon footprint and creating green jobs that benefit all South Africans
- The expense incurred by participating companies, can be claimed back against B-BBEE credits.
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